The Implementors Podcast

Insightful conversations with practitioners shaping the
future of work, organizational strategy, and
human–AI teamwork.

INSEAD Professor Reveals How to Build a Culture of Innovation and Drive Business Transformation

Published: 

January 9, 2025

Guest(s): 

Professor Ben M. Bensaou, INSEAD professor, innovation expert, and author of Built to Innovate
In this episode, Ted Wolf speaks with Professor Ben Bensaou about embedding innovation into culture and executing change at scale.
Listen on your preferred platform:

What we cover in this episode:

In this Implementors episode, host Ted Wolf sits down with Professor Ben M. Bensaou, award-winning author, INSEAD professor, and global authority on innovation and leadership, for a deep exploration of how organizations can move beyond ideas and build cultures that consistently execute innovation. Professor Bensaou shares insights from decades of research and hands-on work with global organizations, explaining why innovation is not a creativity problem but an execution and culture challenge. Ted and Ben unpack the distinct roles required to make innovation work at scale — from frontline innovators who generate insights, to middle-level leaders who coach and remove friction, to senior executives who set direction and reinforce priorities. The conversation dives into the emotional side of innovation, the difference between creativity and innovation, and why structured processes are essential for turning ideas into measurable outcomes. Drawing from his book Built to Innovate and experiences with organizations like Bayer, Ben outlines practical strategies for listening to customers, engaging employees, and embedding innovation into an organization’s operating rhythm. As AI and advanced technologies accelerate change, this episode underscores why disciplined innovation systems and human-centered leadership are more important than ever. It offers actionable guidance for leaders, entrepreneurs, and teams seeking to transform culture, execute innovation, and turn ideas into lasting impact.

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