In this Implementors episode, host Ted Wolf sits down with Geoffrey Moore, bestselling author of Crossing the Chasm and one of the world’s most influential thinkers on technology adoption, for a wide-ranging conversation on how organizations can navigate AI transformation with discipline, clarity, and purpose. Geoffrey explains why many AI initiatives stall despite strong intent, pointing to hidden barriers such as trapped value, misaligned incentives, and a lack of emotional readiness within organizations. He unpacks how pragmatic leadership — grounded in emotional intelligence and realistic sequencing — is essential for moving AI from experimentation into sustained business impact. Ted and Geoffrey explore the types of AI reshaping the enterprise, the continued relevance of the Technology Adoption Life Cycle, and why understanding zones of risk is critical to scaling innovation responsibly. The conversation also touches on the ethical obligations of modern businesses, the role of personal development in the AI era, and why leaders must think beyond short-term gains to build a legacy of impact. Blending strategic frameworks with hard-earned insight, this episode offers practical guidance for executives, innovators, and transformation leaders seeking to turn AI disruption into durable advantage — without burning out teams or eroding trust.
